May 2010
1 post
Why People Share Stuff Online
But in general, people who share this kind of article seem to have loftier motives than trying to impress their friends. They’re seeking emotional communion, Dr. Berger said.
“Emotion in general leads to transmission, and awe is quite a strong emotion,” he said. “If I’ve just read this story that changes the way I understand the world and myself, I want to talk to others about what it means. I...